You know that people use the internet to stay connected with friends and family, do research, and even shop for some of their favorite things. However, did you know that 96% of consumers started watching more video content in 2020? Video content has quickly become one of the most enjoyable ways for consumers to consume content, allowing them to sit back, relax, and watch at their leisure instead of reading. With a growing number of people consuming videos, many of whom would like to see more video content from their favorite brands, your business needs to start creating and posting this content for the rest of the world to see.
It Helps You Tell a Story:
When you have a business, your goal is to connect with consumers and get them to purchase what you sell, whether it's a service or product. While creating video content and uploading it to your website and social media profile is a form of digital marketing, it's more personal. It allows you to tell a touching or relatable story that people want to hear. Most consumers would like to relate to the content they're watching in some way, whether it makes them laugh, cry, or feel inspired.
You Can Convey Full Emotions in a Video:
You can write the most powerful content and still struggle to evoke emotions from readers who don't get it, but it's different when creating video content. Because you're on the screen, you can convey full emotions while discussing your brand, showing excitement and positivity that radiates through the screen to keep consumers engaged and ready to learn more about your business. Many brands use this as a marketing tactic to convert the videos into sales. If someone sees something they like in the video they've watched, there is a greater chance that they're going to visit the site, browse through what the business offers, and make a purchase.
Consumers Relate to Video More Than Anything:
Relatable video content has become a big deal, with most adults spending a minimum of 60-120 minutes watching videos through their computers, laptops, tablets, or phones. In addition, most will spend at least 10 hours per week consuming this content, so why not use it to get your business out there? Because it's more relatable and favored over other types of content, including images and text, it makes sense to add video content to your marketing strategy. You can customize it to your liking, create detailed scripts before recording, and even offer tutorials on how to use the products you sell, all of which can make a difference for your business.
How to Optimize Your Videos for Greater Search Results
While creating video content is the first step, the following steps involve uploading it and optimizing the content to rank higher on the search engines, such as Google. Follow these simple tips to optimize your content and make it easier for the consumers to find you:
● Video Name - Giving the video a keyword-rich name will help the content rank better so that more people will see it.
● Meta Description - Create a short, straightforward meta description for each video that briefly explains the content and includes keywords.
● Meta Tags - Be sure to tag the video with relatable trending keywords.
● Hashtags - Don't forget to use keyword-rich hashtags when posting content on social media, such as Instagram.
Video content is more important than ever before. Create compelling content that keeps consumers engaged and improves your conversion rates while helping you make more sales.
References
https://invideo.io/blog/video-marketing-statistics/#:~:text=It's%20no%20secret%20that%20videos,videos%20from%20brands%20and%20businesses.